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Science of CX

Blog and Other Thoughts

Aug. 23, 2022

The Secrets that Drive Us: How 85% of Our Buying Decisions are Made on an Unconscious Level

The buying process is more complex than ever before. Consumers are bombarded with information from a variety of sources and in many different formats. In addition, buyers and product manufacturers are dealing with an increasingly fragmented market w…

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Aug. 16, 2022

In 2023, Contact Centers are the Hub of the Post-Sale Journey: a Look From the Future

"Always give people more than they expect to get" Contact centers drive the post-sale journey by keeping customers happy and coming back for more. In 2023, contact centers will continue to be the main driver of the customer experience across indust…

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July 26, 2022

Businesses: Are you making it too hard for your customers to do business with you?

"WHAT'S CAUSING ALL THE FRICTION FOR OUR CUSTOMERS?" Are we making it harder for our customers to do business with us? This question is being asked more and more as businesses struggle to keep up with the ever-changing customer expectations. Custom…

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June 28, 2022

How Often Should You Be in Touch With Your Customers? The Art of Strong Communication

To the Customer, you are the Company. The relationship between businesses and their customers is complex. On the one hand, a business will try to find ways of making their product more appealing to potential customers, so that they’ll be more…

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June 21, 2022

Top 10 Common Sense Pieces of Advice That Will Make Your Company a Dream to Work With

Success is not final, failure is not fatal, it is the courage to continue that counts.               -Winston Churchill Top 10 Common Sense Pieces of Advice That Will Make Your Company a Dream to Work With. …

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June 7, 2022

How to Know If Your Culture Is Impacting Your Business

Culture is what motivates and retains talented employees Culture is a complex concept, but it is important to understand its impact on your business. Culture is something that can be difficult to define, but it is something that is essential to an…

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May 31, 2022

The Importance of Contact Centers: The Hub of a Business

Customer will want to talk to you if they believe you can solve their problems Today, as businesses continue to transform in the digital age, contact centers are playing a more significant role than ever before. They have become the hub of many lea…

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May 24, 2022

Why You Should Listen to CX Podcasts in 2022

Customer Experience is the new Marketing. Nowadays, the best practices for customer experience (CX) are found in blog posts, seminars, and podcasts. Depending on the episode’s frequency, listeners can learn more about the latest trends and al…

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May 17, 2022

How to Cultivate a Customer Onboarding Process that Works

Effective onboarding can help build a strong foundation. Customers expect your services and products to solve their needs in more ways than one. When businesses are unable to deliver the proper experience, dissatisfied customers consider other outl…

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May 10, 2022

Grow and Maintain Customer Loyalty with Proven Strategies

If you are not taking care of your customers, your competitor will. When a customer tries your product for the first time, likes it, and goes as far as to recommend it to their network, that's a classic case of customer loyalty. Several businesses …

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May 3, 2022

A Guide to Gathering The Customer Feedback

Everything Starts with the Customer Founder and CEO of Amazon, Jeff Bezos once said, “Your brand is what other people say about you when you're not in the room.” Today, the customer is more powerful than before. They've got multiple cha…

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April 29, 2022

What does It Take to Excel in Customer Service in 2022?

SCIENCE OF CX GUEST ARTICLE Building and maintaining a superior product or service is one of the tenets of business. Aside from formulating the product, enterprise decision-makers should plan for seamless service delivery. Today, providing excellen…

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April 26, 2022

Customer success secrets revealed!

If you don’t understand people, you don’t understand business. Customer success is a hot topic in the B2B world. Companies are always looking for ways to improve customer retention and increase customer loyalty. In fact, if you think ab…

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March 22, 2022

How to Create a Customer Success Plan Aligned with a CX Strategy

A satisfied customer is the best business strategy of all. A customer success plan can be defined as a set of processes that are tailored to meet the needs of specific customers. It typically includes an introduction detailing what the product or s…

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March 8, 2022

In 2022 Your Business Needs to Develop a Customer Promise

Making promises and keeping them is a great way to build a brand. While driving home after work, Jennifer often peeks at billboards. From restaurants promising a free milkshake for every meal to a cigarette company announcing a strawberry flavor, s…

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March 1, 2022

Have Remote Working and Work from Home Been Good for Customer Experience?

The Customer experience is the next competitive battleground. Remote work has been with us long before the start of the pandemic. While the pandemic may have caused more businesses to consider remote work, it has always been an option for some busi…

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Feb. 22, 2022

Why Your Business Always Needs to Measure Customer Experience

Don't let your customers have a better experience somewhere else or you might lose them forever. Introduction: Why it is important to measure customer experiences What might customers expect when they arrive at your business? A clean and welcoming…

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Feb. 15, 2022

Are You at Risk of Eroding All of Your Built-up CX?

Your most unhappy customers are your greatest source of learning. Kendra can't get enough of Spotify’s mobile app. From the start, her ideas are valued. She's asked to select her favorite singers. After being applauded for her “great ta…

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Feb. 8, 2022

Have We Gone Too Far with CX and Have We Created CX Monster Consumers that Have Expectations We Cannot Meet in Today’s Economic Climate?

Success is not delivering a feature, it is learning how to solve the customer's problem. The customer is always right, but is there a limit to how right a customer can be? Every business is designed to provide customers with all they need professio…

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Feb. 1, 2022

How Can You Continuously Improve Your CX Strategy?

Focusing on the customer makes a company more resilient. Besides developing amazing products and services, you should consider the end-users—the customers. Many businesses today understand how relevant the customer is. Improving your cus…

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Jan. 25, 2022

How Can You Engage All Employees to Follow the New CX Strategy?

You can't buy engagement. You have to build engagement. Employees are the heart of any business, yours included. To maintain a high customer experience (CX) rate, you need to empower your employees with the right strategy. If properly motivated, th…

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Jan. 18, 2022

How Often Should You Seek Customer Feedback, and Should You Pay for It?

We all need people who will give us feedback. That's how we improve. One thing that consumers love other than buying or using a product/service is sharing their thoughts on the said product or service. Let's say you operated a ride share company wi…

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Jan. 11, 2022

How to Build Your Core CX Team

If everyone is moving forward together, then success takes care of itself. The year is 2022 and most businesses are exploring several ways to upscale their customer experience. Yours should too. Satisfying a customer means that you've done a good j…

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Jan. 4, 2022

How Can You Get a Customer's Attention and Keep their Attention?

Paying attention is the most basic and profound expression of Respect. Have you ever wondered why successful businesses stay “successful”? Well, it's because those businesses understand how important it is to develop several strategies …

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