Soon Yu is an international speaker, award-winning, and best-selling author on branding, innovation, and design. He is also a Forbes contributor who has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine, and New York Times.
Soon Yu’s latest book, Friction, asks businesses to consider adding more friction for their customers and employees in order to create greater engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.
He is a highly sought-after speaker on leadership, branding, innovation, design, & entrepreneurship, and has taught at the Parsons School of Design and often guest lectures at Stanford University (where he received his MBA and is active with the GSB Asian Alumni Association).
Connect with Soon Yu
Website - http://www.soonyu.com/
LinkedIn - https://www.linkedin.com/in/soonspeaks/
Twitter - https://twitter.com/SoonSpeaks
YouTube - https://www.youtube.com/channel/UCa5EzORu3rSSdh6egGHRecg
Here are some great episodes to start with. Or, check out episodes by topic.