Linda is a speaker, author, and coach who focuses on authenticity as a way to help small business owners take their next best step. 

Some of the projects and organizations she’s worked with include Kimpton hotels & restaurants, Jamba Juice, and Disney.  

Key Takeaways

• The key qualities to be authentic in a business; Transparency,  honesty, originality, and being real.
• How authenticity reflects in business “Your Brand is your outward-facing personality”
• Building Credibility in business to attract more clients and do well in the market.
• How to survive copying competitors - What matters is the whole experience the customer has in your company.
• Hiring people that will carry the same Authentic Torch; Drafting job descriptions that describe the cultural vibe of your company. 
• Why authenticity matters to customers - They get to see what the company is all about, which simplifies their choice making.
• Key points to help companies train their employees to be more authentic

Connect with Linda. 

Website - https://lindabasso.com/  

Facebook - https://www.facebook.com/LindaBassoCoaching  

Instagram - https://www.instagram.com/lindabassocoaching/  

LinkedIn - https://www.linkedin.com/in/lindabasso/ 

OS6YGrFvjwfubTIK920O

scienceofcx@gmail.com

steve@scienceofcx.com