John Livesay: Connecting With Your Audience Through Storytelling

Feb. 15, 2023

John Livesay: Connecting With Your Audience Through Storytelling

John Livesay: Connecting With Your Audience Through Storytelling

John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views and was featured on Larry King’s Show. 

He prides himself in having the innate ability to motivate companies’ sales teams to turn mundane case studies into compelling case stories so they win more new business. From John’s award-winning career at Conde Nast, he shares with us today the lessons he learned.

John is the Best-selling author of the book Better Selling Through Storytelling, he’s the creator of the online course "Revenue Rockstar Mastery.", and the host of his own Podcast “The Successful Pitch” which is heard in over 60 countries.

John also has a new book, The Sale Is in the Tale, which is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. 

Key Takeaways

  • You might have heard of a dog whisperer or even a horse whisperer, but I bet you’ve never had of a pitch whisperer before. John kickstarts the episode by narrating to us how he got his nickname the pitch whisperer; how the name grew on him, leading him to eventually make the name a part of his brand
  • The power of storytelling as a solution to modern-day problems experienced by salespersons
  • The secret to great storytelling;  constructing an emotional connection with your audience
  • Creating your brand ambassadors, and how John leverages his brand ambassadors as a way of winning spots at speaking events
  • How storytelling differs from communication through facts and figures
  • Learn how you can turn a simple elevator pitch into an elevator story. 

Connect with John

Website -  

Linkedin -  

Twitter -  

Book on Amazon -  

Free chapter of ‘The Sale is in the Tale” - Text pitch to 66866