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CEO
Dave Seaton is the CEO and Principal Consultant at Seaton CX, where he helps CX leaders create compelling customer journey maps using his proprietary DARMA™ method.
His proudest moments on a project involved flying 4,768 miles, navigating rural Pennsylvania, and surviving a high-speed Uber ride down Bourbon Street to interview customers for a software company. Improving the customer journey based on those insights reduced customer churn by 66%.
When he’s not mapping customer journeys, Dave produces electronic music in his home studio.