Dan Balcauski is the founder and Principal Consultant at Product Tranquility, a consulting firm that helps SaaS business leaders accelerate their product growth and increase customer loyalty.
He’s an expert in digital marketing and e-commerce with a specialization in pricing and product strategy. Dan is also the Program Leader for Kellogg’s Executive Education Product Strategy course.
In addition to his role at Product Tranquility, Dan works as a freelance product manager and is a member of Veritux. Some of the companies he’s worked for include SolarWinds, LawnStarter, and NI (formerly National Instruments).
Dan’s good news on the podcast today is that there’s a golden opportunity that every SaaS company has right now to build a pricing model that their customers (and their investors) will love that won’t distract you with a mirage of “free growth.”
Tune in and get ready to take some notes.
Connect with Dan
Website - https://www.producttranquility.com/
LinkedIn - https://www.linkedin.com/in/balcauski/
Twitter - https://twitter.com/dan_balcauski