Bryan Rutberg: Transforming Customers Into Lustomers

May 25, 2022

Bryan Rutberg: Transforming Customers Into Lustomers

Bryan Rutberg: Transforming Customers Into Lustomers

As the founder and leader of 3C Comms, Bryan Rutberg guides and inspires corporate leaders and organizations on how to demonstrate love, understanding, and appreciation to their customers as a clear path to deeper loyalty, greater market share, and way more fun for everyone.  

As a consultant, Bryan helps companies and nonprofits create the right messages for their unique audiences and improve their business communications skills. His clients have ranged from authors preparing speeches for book tours to non-profit executives who want to tell their organizations’ stories better.

His consulting work has included interim CMO engagements; leading customer, partner, employee, and investor messaging initiatives; developing programs and culture to capture customer voices for better business planning; training sales, marketing, and customer support professionals in communications and relationship-building.

Key Takeaways

  • Bryan reminisces about what it was like going to school in Beverly Hills High. 
  • Finding out what really differentiates a customer from a lustomer. 
  • 3 Reasons why lustomers are the perfect business utopia; increased profits, referrals they make, and long-term partnerships you form with them. 
  • Understanding why firing customers is an essential step in business growth. 
  • Identifying customers that are perfect for your business; those who appreciate your services and are willing to build a successful long term relationship. 
  • Communicating to your audience in ways that are meaningful to them during the evaluation phase. 
  • Why it’s important to get everybody in a business organization on the same page. 
  • Making your existing customer base more engaged and treasured at every step of growth in your business. 
  • Being able to defend your value successfully in the midst of competitors who do the same things you do, but for free. 

Connect wit Bryan 

LinkedIn - 

Website - (To download the free pdf covering the 10 tips for transforming Customers into Lustomers)

Twitter -