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Science of CX
Aug. 13, 2021

Brian Kale: The Path of Least Resistance is No Path At All!

Brian Kale: The Path of Least Resistance is No Path At All!

Brian Kale is the director of customer success at Bank Novo; a banking platform that’s ushering small business banking into the modern age with easy-to-use tools for businesses on the go. 


Since Covid hit, the world has slowly been adapting to the new economic environment. Freelancers, startup founders, and small business owners have been opening bank accounts to effectively handle their everyday finances from the comfort of their homes. 

On the show today, Brian helps us understand why it’s important to design a company based on the customer’s needs, and why focusing on empowering the customer is more important than regularly contacting them. 

Brian also explains the vital role that every employee plays in ensuring customer satisfaction, and continued innovation in a business or start up. 


Connect with Brian

Linkedin - https://www.linkedin.com/in/briankale/

Twitter - https://twitter.com/brianwkale 

Website - https://www.banknovo.com/ 

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