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Sept. 10, 2021

Brenton Webber: Making everything about the customer

Brenton Webber: Making everything about the customer

Brenton is a customer experience advocate, and New Zealand’s first ever accredited CX Specialist. He’s also a podcast host, and a creator of good music. 

In the episode today, Brenton and I discuss; 

  • The empathic side of CX. Getting in touch with real feelings to create emotional connection with the individuals. 
  • The Customer Journey Map which is based on the dopamine reward pathway
  • Getting customers from purely assessing mode to become advocates of our product
  • Working choice vs expectations
  • How cx is changing relative to Digital Transformation that the world is undergoing
  • How people are becoming more and more outcome oriented when it comes to fulfilling our terminal desires
  • How technology is bridging together the old world and the new world

Connect with Brenton 

Linkedin - https://www.linkedin.com/in/brentonmwebber/detail/contact-info/ 

Twitter - https://twitter.com/halftimeorange2 

Website - https://www.halftimeorange.co.nz/