Dr. Gleb Tsipursky: Are We Forgetting Something Big From Our Personas in CX?

July 1, 2022

Dr. Gleb Tsipursky: Are We Forgetting Something Big From Our Personas in CX?

Dr. Gleb Tsipursky: Are We Forgetting Something Big From Our Personas in CX?

Dr. Gleb Tsipursky helps tech and insurance executives drive collaboration, innovation, and retention in hybrid work. 

He serves as the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts, which helps organizations adopt a hybrid-first culture, instead of incrementally improving on the traditional office-centric culture.

In today’s episode we’ll be featuring one of Dr. Gleb’s bestsellers i.e The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships. 

It's the first book to focus on cognitive biases in professional and personal relationships and illustrate how we can defeat these dangerous judgment errors in our relationships.

Dr. Tsipursky’s expertise comes from over 20 years of consulting, coaching, speaking, and training for innovative startups, major nonprofits, and Fortune 500 companies who have all achieved outstanding results from his strategies. 

In his free time, Dr. Gleb enjoys tennis, hiking, and playing with his two cats, and most importantly, he makes sure to spend abundant quality time with his wife to avoid disasters in his personal life.

Key Takeaways.

  • Understanding customer service from an emotional perspective
  • Reviewing a case study from Procter & Gamble - How emotions impacted their customers’ perception of the company and ultimately their buying decisions. 
  • The pros of looking at different fundamental motivators when building a persona
  • Emotional Blind Spots and how they affect decision making within an organization
  • Comparing the productivity level between in-office workers and remote workers
  • Employee retention and recruitment - Leveraging effective leadership communication as strategy for high productivity, innovation and creativity within an organization

Connect with Dr. Gleb

Linkedin- https://www.linkedin.com/in/dr-gleb-tsipursky/ 

Website - https://disasteravoidanceexperts.com/ 

Twitter - https://twitter.com/Gleb_Tsipursky 

The Blindspots Between Us - https://www.amazon.com/Blindspots-Between-Unconscious-Cognitive-Relationships/dp/1684035082